Agency SMS Gateway
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Pricing built for GHL agencies

GoHighLevel SMS Gateway Pricing for Agencies

Flat-rate, SIM-based SMS infrastructure with the full ASG feature set included on every plan. Plans scale primarily by connected Android gateway devices and support level — not by message count.

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GHL workflows + ConversationsAI auto-reply + knowledge baseCampaigns + drip sequencesMissed-call text-backAPI + webhooks
$

Predictable Cost

Budget your ASG platform expense before you send the first message.

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Full Toolkit Included

Automation, tracking, warm-up, opt-out controls, APIs, and agency-ready messaging tools come with every plan.

Choose your plan

Scale by connected device.

Billed monthly
Starter
$39/mo
1 device
  • 1 connected Android gateway
  • GHL workflows + Conversations
  • AI auto-reply + knowledge base
  • Campaigns, scheduling + drips
  • Warm-up + STOP/opt-out tools
  • REST API + webhooks
  • Agency support
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MOST POPULAR
Agency
$79/mo
Up to 5 devices
  • Up to 5 connected gateways
  • GHL workflows + Conversations
  • AI auto-reply + knowledge base
  • Campaigns, scheduling + drips
  • Missed-call text-back + keywords
  • REST API + webhooks
  • Priority support
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Agency Pro
$119/mo
Up to 10 devices
  • Up to 10 connected gateways
  • GHL workflows + Conversations
  • AI auto-reply + knowledge base
  • Campaigns, scheduling + drips
  • Click tracking + live activity
  • REST API + webhooks
  • Priority support
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Scale
$159/mo
Up to 20 devices
  • Up to 20 connected gateways
  • GHL workflows + Conversations
  • AI auto-reply + knowledge base
  • Campaigns, scheduling + drips
  • OTP API + advanced integrations
  • REST API + webhooks
  • Dedicated support
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Every plan includes the full ASG messaging toolkit.
You upgrade when you need more connected devices or a higher support tier — not to unlock core automation features.
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🎁 First 20 agencies get Founding pricing
$29 / $59 / $89 / $129 per month while continuously subscribed.
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Full feature matrix

Powerful agency tools included across every plan.

Core features are consistent. Device capacity and support level are what change as you scale.

FeatureStarterAgencyAgency ProScale
Connected Android gateways1Up to 5Up to 10Up to 20
Potential SIM capacity on compatible dual-SIM devices*Up to 2Up to 10Up to 20Up to 40
No per-message ASG platform fee✓✓✓✓
SIM-based transport without the traditional LC Phone A2P/10DLC provisioning path***✓✓✓✓
GoHighLevel workflows + Conversations integration✓✓✓✓
SMS campaigns, scheduling + automated drip sequences✓✓✓✓
AI auto-reply + knowledge base**✓✓✓✓
Keyword data collection + custom variables✓✓✓✓
Missed-call text-back✓✓✓✓
Message variation tools: Spintax + AI Spintax✓✓✓✓
URL shortening + click tracking✓✓✓✓
6-week warm-up tools + STOP/opt-out handling✓✓✓✓
Live messaging activity tracking✓✓✓✓
OTP / phone-verification API✓✓✓✓
REST API + webhooks✓✓✓✓
Account security: 2FA + AES-256-GCM encryption✓✓✓✓
ASG support levelAgencyPriorityPriorityDedicated
Auto link shortening + click tracking✓✓✓✓
Reusable message templates✓✓✓✓
Contact groups, tags + CSV import✓✓✓✓
Scheduled campaigns✓✓✓✓
Opt-out rate protection✓✓✓✓
Client sub-accounts / separate logins*✓✓✓✓
White-label-ready dashboard experience*✓✓✓✓
Knowledge-base uploads for AI replies**✓✓✓✓
* Availability of client sub-accounts and white-label controls depends on the supported ASG account configuration and is confirmed during onboarding.
* Dual-SIM capacity requires compatible Android hardware. Exact SIM-to-location routing depends on the supported deployment configuration and is validated during onboarding.
** AI auto-reply and knowledge-base functionality requires the agency to provide its own compatible OpenAI API key. AI usage charges from the AI provider are separate.
*** ASG uses Android + carrier SIM transport rather than the traditional LC Phone/Twilio application-messaging route. This transport difference does not remove consent, opt-out, carrier-policy, or legal obligations.
Carrier plans, carrier fair-use rules, messaging consent, opt-out obligations, and applicable law still apply.
More than an SMS transport layer

Tools you can actually package into your agency offer.

ASG combines real mobile-number messaging with automation, tracking, deliverability tools, and developer access that can become part of the service you resell.

AI

AI Auto-Reply + Knowledge Base

Use your own OpenAI key to power assisted replies and knowledge-based responses as part of your messaging workflow.

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Campaigns + Drip Sequences

Schedule campaigns and build automated SMS sequences for reminders, follow-up, reactivation, and nurture.

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Missed-Call Text-Back

Turn missed inbound calls into timely SMS follow-up opportunities where the deployment supports the workflow.

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Keyword Lead Capture

Collect keyword responses and use custom variables to make client campaigns more interactive and useful.

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Tracked Links + Live Activity

Shorten URLs, track clicks, and monitor messaging activity so agencies have more visibility into engagement.

API

REST API + Webhooks

Connect ASG to additional agency systems, verification workflows, and custom automations when you need more flexibility.

The economics

Stop tying your ASG platform cost to every SMS message.

With ASG, your platform fee is based on the device tier you choose. Your carrier, phone, taxes, AI-provider charges, and any other third-party costs remain separate.

Usage-Based Messaging

  • Platform costs rise with volume
  • Usage-based providers may bill one message as multiple segments
  • Harder to predict at scale
  • Margin can shrink as usage grows
→

Agency SMS Gateway

  • Flat ASG platform price by device tier
  • No per-message ASG platform fee
  • Full automation feature set on every plan
  • More control over agency packaging
⚙

Optional Concierge Setup · $99 one time

Prefer a done-with-you start? We help configure the device connection, connect GHL, run inbound/outbound tests, verify STOP handling, and confirm the gateway is ready for your agency workflow.

12

Annual Billing · 2 Months Free

Annual plans are $390, $790, $1,190, and $1,590 respectively. Founding pricing is a separate launch offer for the first 20 agencies.

Important: Phones, SIM cards, carrier plans, AI-provider charges, messaging consent, carrier fair-use policies, taxes, and any applicable regulatory requirements remain the agency's responsibility. ASG pricing reflects our platform/service fee.
Pricing questions

Frequently Asked Questions About GoHighLevel SMS Gateway Pricing

A few of the questions GHL agency owners usually ask before choosing a plan.

Agency SMS Gateway does not charge a per-message ASG platform fee. Your Android device, carrier plan, carrier fair-use rules, taxes, and other third-party costs still apply.
Yes. ASG is positioned specifically for GoHighLevel agencies and supports GHL workflows and Conversations through the connected Android and SIM messaging layer.
ASG uses a SIM-based Android transport model rather than the traditional LC Phone/Twilio application-messaging route. Consent, opt-out requirements, carrier rules, and applicable law still apply.
That depends on your client deployment model. ASG plans scale from one connected Android gateway to up to 20 devices, with compatible dual-SIM devices potentially providing additional SIM capacity.
ASG is designed around an agency-managed reseller model. Your agency chooses how to package and price the client-facing service while ASG remains the infrastructure layer.
View All GoHighLevel SMS Gateway FAQs

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