Messaging · ASG Help

Message templates and custom variables

Create reusable message content while keeping personalization predictable.

Agency SMS Gateway Help CenterUpdated September 2026
Before making production changes: exact screen names and platform behavior can change as GoHighLevel, Android, carriers, and the underlying messaging platform evolve. Test changes on a controlled deployment first.

Use templates for repeatable communication

Templates work well for appointment reminders, lead follow-up, review requests, event updates, and other recurring messaging.

Test variables before scale

  1. Create a small test contact set with complete and incomplete data.
  2. Preview or send the template to your test phones.
  3. Confirm every variable resolves as expected.
  4. Decide what should happen when a field is blank.

Keep messages human

Personalization helps most when the underlying message is relevant and expected. Avoid using variables to disguise broad unsolicited outreach.

Still not working? Contact ASG with the device name, carrier, GHL location, approximate timestamp, and the exact step that failed.